2006 Congress - National Pharmaceutical Congress

National Pharmaceutical Congress 2006 Wednesday November 29, 2006 Toronto, Ontario Overview: The National Pharmaceutical Congress of 2006 was divided into three rapid-fire sessions entitled Pharma Marketing in Canada: The Road Ahead, Emerging Trends in Pharma Marketing: From Message to Script in 2007, and What It Will Take to Succeed Next Year in Pharmaceutical Marketing. These sessions provided the opportunity for readers in the life sciences industry to present reflections, ideas, and innovations. Video proceeding of the 2006 National Pharmaceutical Congress *Click on the link to view the presentation*
*Click here for* *speaker bios*
*RAPID-FIRE SESSION 1* *Pharma Marketing in Canada: The Road Ahead*	8:00-9.10
Welcoming Remarks: Joseph Knott, Pangaea Group, Session Chair and Conference Co-chair video *Keynote address*
Industry Overview: Russell Williams, Canada's Research-Based Pharmaceutical Companies *video*
*Roundtable*
*Ronnie Miller, Hoffmann-La Roche (Ciro Caravaggio presenting for Mr. Miller)* video
*John Stewart, Purdue Pharma* *video*
*John Suk, ALTANA Pharma* *video*
*Andy McClenaghan, P&G Pharmaceuticals Canada* *video*
*Audience questions and interaction*

*OXFORD DEBATE*	9:10-9:30
Resolved: That there are too many layers and types of rules and regulations preventing doctors and patients from hearing and understanding the benefits of the medicines that finally get approved in Canada
*Introduction: Ray Chepesiuk, Commissioner, Pharmaceutical Advertising Advisory Board,* Moderator
*For the affirmative: Henry Roberts, COPD Canada*
*For the negative: Mark McElwain, Allard-Johnson*
*Nutritional Break, Networking*	9:30-9:50

RAPID-FIRE SESSION 2 9:50-10:50

Emerging Trends in Pharma Marketing: From Message to Script in 2007

9:50-10:50

Introduction:
Bruce Good, IMS Health Canada, Session Chair and Conference Co-chair

video

The Therapy Provider:
Pat Forsythe, ALTANA Pharma
video

The Messenger:
David Gascoigne, IMS Health
video

The Messenger:
Victor Petrenko, Healthwise Creative Group
video

The Physician:
Dr. Shafiq Qaadri, Family Physician and Member of the Provincial Legislature of Ontario
video

Audience Questions and Interaction

*RAPID-FIRE SESSION 3*	10:50-11:50
*What It Will Take to Succeed Next Year in Healthcare Marketing*
Introduction: Mitchell Shannon, Chronicle Companies, Session Chair and Conference Co-chair
*Philip Blake, Bayer Inc.* *video*
*Deborah Brown, Serono Canada* *video*
*Dr. Jacqueline Shan, CV Technologies* *video*
*Robert Hamilton, UCB Pharma* *video*
*Audience questions and interaction*

Concluding Remarks and Conference Summary: Mitchell Shannon, Chronicle Companies, Session Chair and Conference Co-chair *video*	11:50-12:00

Reception for Canadian Healthcare Marketing Hall of Fame Inductees	12:00-12:30
The Chronicle of Healthcare Marketing presents the 2006 CANADIAN HEALTHCARE MARKETING HALL OF FAME GALA LUNCHEON AND INDUCTION CEREMONIES	12:30-2:15
Phil Diamond, The Chronicle of Healthcare Marketing, Toronto, Host
2006 Inductees: Philip Blake, Bayer Inc.. Toronto; Susanne Cookson, Boehringer Ingelheim, Burlington, Ont.; Daryl Erickson, Medical Communications Group, St-Laurent, Que.; Terry Johnson, Allard-Johnson, Toronto; Joseph Knott, Pangaea Group of Companies, Toronto; Liette Landry, Schering Canada, St-Laurent, Que.; Pierre Montanoro, Pharmascience, Montreal; Dr. Jacqueline Shan, CV Technologies, Edmonton
IMS HEALTH CANADA TEAM AWARDS, Bruce Good, IMS Health, Montreal, Host
2006 Inductees: Botox Cosmetic team, Allergan, Markham, Ont.; Gardasil team, Merck Frosst, Kirkland, Que.

Overview:

Video proceeding of the 2006 National Pharmaceutical Congress

Click on the link to view the presentation