2013 CONGRESS

National Pharmaceutical Congress VII

October ??, 2013 - Mississauga Convention Centre

Introductory Remarks

Robin Hunter

IKARIA Canada

Topic I: Products

Peter Brenders

Genzyme

Glenn Block

Merz

Audience Q&A

Topic II: Patients

Moderator Introduction

Mark McElwain

kbs+p

Barry Stein

Colorectal Cancer Association Canada

Intensifying Patient Loyalty: A View from Consumer Psychology

Prof. Dante Pirouz

Ivey Business School WU

Audience Q&A

Topic III: People

Moderator Introduction

Mark McElwain

kbs+p

Employee Engagement at Roche Canada

Sandy Williams

Hoffman-La Roche

Integration: Art or Science?

Mike Egli

Takeda Canada

Audience Q&A

Topic IV: Pharmacists

Moderator Introduction

Andrew Senior

Target Marketing

Pharmacists: Part of the Solution

Koon Leung

Shoppers Drug Mart, SHN

Privacy and Promotion: Hot Topics in Marketing and Pharmacists

Pat Flaherty

Torys LLP

Nutritional Break, Networking

Topic V: Physicians

Moderator Introduction

Mitch Shannon

Chronicle Companies

Dr. George Freedman

Dr. Shafiq Qaadri

Topic VI: Payors/Pricing

Moderator Introduction

Ian Johnson

IMS Brogran

The Strategy for Working With Payors: Then and Now

Joan Chypya

Cipher

Dean Ast

In Initiative

Audience Q&A

Topic VII: Process

Moderator Introduction

Ian Johnson

IMS Brogran

Steve Gregory

Isiax

Patrick Cashman

Lundbeck

Audience Q&A

Concluding Remarks and Conference Summary

Mitch Shannon

Chronicle Companies

Canadian Healthcare Marketing Hall of Fame Reception

followed by

Canadian Healthcare Marketing Hall of Fame Gala Luncheon