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National Pharmaceutical Congress VI

March 28, 2012 - Toscana Conference Centre

Introductory Remarks

Helen Kalra

Associate Managing Partner, The Pangaea Group

The Canadian Pharmaceutical Industry in 12 Minutes or Less

Russell Williams

President, Rx&D

Top 10 Things Keeping Biotech Awake at Night

Peter Brenders

President & CEO, BIOTECanada

Movement of Pharmaceuticals from Warehouse to Patient: Who Cares?

Greg Gauthier

President, CPDN

Strategies for Success: What Makes a Winning Dermatological Product

Dr. Stuart Maddin

Oxford Debate

Moderator: Dr. Shafiq Qaadri, MPP

For the affirmative: Andrew Senior, Target Pharma Marketing

For the negative: Jill Donahue, Excellerate Rebuttals

Resolved: This house believes there is no room in healthcare for partnerships between industry and academia or industry and healthcare providers

Nutritional Break, Networking

Moderator Introduction

Ian Johnson

Principal, Commercial Effectiveness Services, IMS Brogan

Filling the Product Gap: Current Strategies for In-Licensing and Acquisition

Jeff Doan

Vice-President Business Development, Nycomed: A Takeda Company

Success in Market Access: Chance or Choice

Dominique Gilbert

Director, Market Access & Health Outcomes, Lundbeck Canada Inc.

Fighting For Their Lives...Literally: The Case of the Rare Disease Patient

John Haslam

Country Manager, Alexion Pharmaceuticals

Death of a Salesman?

Robin Hunter

Vice-President, Critical Care, Leo Pharma Inc.

Audience Interaction

Workshop: The Effective Use of Mission Statements in Healthcare

Mark McElwain

Vice-President Account Services, kbs&p

Moderator Introduction

Mitch Shannon

Chronicle Companies

The Power of One in Specialty Pharma Marketing

Wendy Adams

General Manager, Galderma Canada Inc.

The State of Personalized Medicine in 2012:

Challenges and Opportunities for Pharma Marketers

Richard Fajzel

General Manager, Oncology Business Unit, Pfizer Canada Inc.

Using Social Media (Twitter, Facebook, YouTube) in Drug Advertising

Eileen McMahon

Co-Chair Drug Regulatory Group, Torys LLP (Toronto, New York, Calgary)

Nine Characteristics of Success in Life Sciences

Kevin Leshuk

General Manager, Celgene Inc.

Audience Interaction

Canadian Healthcare Marketing Hall of Fame Reception

followed by

Canadian Healthcare Marketing Hall of Fame Gala Luncheon

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