Bios - National Pharmaceutical Congress 2012
Click to view general, debate, and session photos from the 2012 National Pharmaceutical Congress!
Le Congrès Pharmaceutique National 2012
National Pharmaceutical Congerss 2012 - Wednesday March 28, 2012 Toscana Conference Centre , Vaughan, Ont.
Conference Title: 99 Rx Marketing Lessons from the Great Ones
Helen Kalra, Session Chair and Conference Co-chair (touchpad questions)
Presentation title: Top 10 Things Keeping Biotech Awake at Night
Presentation title: Movement of Pharmaceuticals from Warehouse to Patient. Who cares?
Presentation title: Strategies for Success: What Makes a Winning Dermatological
Resolved: This house believe there is no
room in healthcare for partnerships between industry and academia or industry and healthcare
Moderator: Dr. Shafiq Qaadri, MPP
Moderator: Touchpad Voting
For the affirmative: Andrew Senior, Target Pharma Marketing
For the negative: Jill Donahue, Excellerate
Rebuttals (90 seconds each)
Moderator: (2nd audience touchpad vote, and resolution)
Nutritional Break, Networking
1. Jeff Doan
, VP Business Development, Nycomed: A Takeda Company
Presentation title: Filling the Product Gap: Current Strategies for In-Licensing and
2. Dominique Gilbert
, Director, Market Access & Health Outcomes, Lundbeck Canada Inc.
Presentation: Success in Market Access: Chance or Choice
3. John Haslam
, Country Manager, Alexion Pharmaceuticals
Presentation title: Fighting For Their Lives... Literally - The Case of the Rare
4. Robin Hunter
, Vice President, Critical Care, Leo Pharma Inc.
Presentation title: Death of a Salesman?
Presentation title: The power of One in Specialty Pharma Marketing
2. Richard Fajzel
, General Manager, Oncology Business Unit, Pfizer Canada Inc.
Presentation title: The State of Personalized Medicine in 2012: Challenges and
Opportunities for Pharma Marketers
3. Eileen McMahon
, Co-Chair Drug Regulatory Group, Torys LLP (Toronto, New York, Calgary)
Presentation title: Using Social Media (Twitter, Facebook, Youtube) in drug
Presentation title: Nine Characteristics of Success in Life Sciences
Concluding remarks and conference summary
Champagne reception to honor the 2012 inductees to the Canadian Healthcare Marketing Hall of Fame
CANADIAN HEALTHCARE MARKETING HALL OF FAME GALA LUNCHEON AND INDUCTION CEREMONIES