2012 Congress


Bios - National Pharmaceutical Congress 2012


Click to view generaldebate, and session photos from the 2012 National Pharmaceutical Congress!


Le Congrès Pharmaceutique National 2012
National Pharmaceutical Congerss 2012 - Wednesday March 28, 2012 Toscana Conference Centre , Vaughan, Ont.
Conference Title: 99 Rx Marketing Lessons from the Great Ones

Helen Kalra, Session Chair and Conference Co-chair (touchpad questions)
Session 1
Moderator, Helen Kalra, Associate Managing Partner, The Pangaea Group

1. Russell Williams, President, Rx &D
              Presentation title: The Canadian Pharmaceutical Industry in 12 minutes or less
2. Peter Brenders, President & CEO, BIOTECanada
              Presentation title: Top 10 Things Keeping Biotech Awake at Night
3. Greg Gauthier, President, CPDN
              Presentation title: Movement of Pharmaceuticals from Warehouse to Patient. Who cares?
              Presentation title: Strategies for Success: What Makes a Winning Dermatological Product
Audience Interaction
Resolved: This house believe there is no room in healthcare for partnerships between industry and academia or industry and healthcare providers
Moderator: Dr. Shafiq Qaadri, MPP
Moderator: Touchpad Voting
For the affirmative: Andrew Senior, Target Pharma Marketing
For the negative: Jill Donahue, Excellerate
Rebuttals (90 seconds each)
Moderator: (2nd audience touchpad vote, and resolution)
Audience Interaction

Nutritional Break, Networking

Session 2

Moderator: Ian Johnson, Principal, Commercial Effectiveness Services, IMS Brogan
1. Jeff Doan, VP Business Development, Nycomed: A Takeda Company
                Presentation title: Filling the Product Gap: Current Strategies for In-Licensing and Acquisition
2. Dominique Gilbert, Director, Market Access & Health Outcomes, Lundbeck Canada Inc.
                Presentation: Success in Market Access: Chance or Choice
3. John Haslam, Country Manager, Alexion Pharmaceuticals
                Presentation title: Fighting For Their Lives... Literally - The Case of the Rare Disease Patient
4. Robin Hunter, Vice President, Critical Care, Leo Pharma Inc.
                Presentation title: Death of a Salesman?
Audience Interaction

The Effective Use of Mission Statements in Healthcare
Presenter: Mark McElwain, Vice President Account Serbices, kbs&p
Session 3

Moderator: Mitchell Shannon, Chronicle Companies, Session Chair and Conference Co-chair (touchpad questions)
1. Wendy Adams, General Manager, Galderma Canada Inc.
                Presentation title: The power of One in Specialty Pharma Marketing
2. Richard Fajzel, General Manager, Oncology Business Unit, Pfizer Canada Inc.
                Presentation title: The State of Personalized Medicine in 2012: Challenges and Opportunities for Pharma Marketers
3. Eileen McMahon, Co-Chair Drug Regulatory Group, Torys LLP (Toronto, New York, Calgary)
                Presentation title: Using Social Media (Twitter, Facebook, Youtube) in drug advertising
4. Kevin Leshuk, General Manager, Celgene Inc.
                Presentation title: Nine Characteristics of Success in Life Sciences

Audience Interaction

Concluding remarks and conference summary

Champagne reception to honor the 2012 inductees to the Canadian Healthcare Marketing Hall of Fame






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