2012 Congress

 
SPEAKER BIOS

Bios - National Pharmaceutical Congress 2012
PHOTO ALBUMS

Click to view generaldebate, and session photos from the 2012 National Pharmaceutical Congress!

AGENDA
 
Le Congrès Pharmaceutique National 2012
National Pharmaceutical Congerss 2012 - Wednesday March 28, 2012 Toscana Conference Centre , Vaughan, Ont.
Conference Title: 99 Rx Marketing Lessons from the Great Ones

Introduction 
Helen Kalra, Session Chair and Conference Co-chair (touchpad questions)

Session 1

Moderator, Helen Kalra, Associate Managing Partner, The Pangaea Group

1. Russell Williams, President, Rx &D
              Presentation title: The Canadian Pharmaceutical Industry in 12 minutes or less
2. Peter Brenders, President & CEO, BIOTECanada
              Presentation title: Top 10 Things Keeping Biotech Awake at Night
3. Greg Gauthier, President, CPDN
              Presentation title: Movement of Pharmaceuticals from Warehouse to Patient. Who cares?
4. Dr. Stuart Maddin 
              Presentation title: Strategies for Success: What Makes a Winning Dermatological Product

Audience Interaction

OXFORD DEBATE
Resolved: This house believe there is no room in healthcare for partnerships between industry and academia or industry and healthcare providers
Moderator: Dr. Shafiq Qaadri, MPP
Moderator: Touchpad Voting
For the affirmative: Andrew Senior, Target Pharma Marketing
For the negative: Jill Donahue, Excellerate
Rebuttals (90 seconds each)
Moderator: (2nd audience touchpad vote, and resolution)
Audience Interaction

Nutritional Break, Networking

Session 2

Moderator: Ian Johnson, Principal, Commercial Effectiveness Services, IMS Brogan

1. Jeff Doan, VP Business Development, Nycomed: A Takeda Company
                Presentation title: Filling the Product Gap: Current Strategies for In-Licensing and Acquisition
2. Dominique Gilbert, Director, Market Access & Health Outcomes, Lundbeck Canada Inc.
                Presentation: Success in Market Access: Chance or Choice
3. John Haslam, Country Manager, Alexion Pharmaceuticals
                Presentation title: Fighting For Their Lives... Literally - The Case of the Rare Disease Patient
4. Robin Hunter, Vice President, Critical Care, Leo Pharma Inc.
                Presentation title: Death of a Salesman?

Audience Interaction

WORKSHOP
The Effective Use of Mission Statements in Healthcare
Presenter: Mark McElwain, Vice President Account Serbices, kbs&p

Session 3

Moderator: Mitchell Shannon, Chronicle Companies, Session Chair and Conference Co-chair (touchpad questions)

1. Wendy Adams, General Manager, Galderma Canada Inc.
                Presentation title: The power of One in Specialty Pharma Marketing
2. Richard Fajzel, General Manager, Oncology Business Unit, Pfizer Canada Inc.
                Presentation title: The State of Personalized Medicine in 2012: Challenges and Opportunities for Pharma Marketers
3. Eileen McMahon, Co-Chair Drug Regulatory Group, Torys LLP (Toronto, New York, Calgary)
                Presentation title: Using Social Media (Twitter, Facebook, Youtube) in drug advertising
4. Kevin Leshuk, General Manager, Celgene Inc.
                Presentation title: Nine Characteristics of Success in Life Sciences

Audience Interaction

Concluding remarks and conference summary

Champagne reception to honor the 2012 inductees to the Canadian Healthcare Marketing Hall of Fame

CANADIAN HEALTHCARE MARKETING HALL OF FAME GALA LUNCHEON AND INDUCTION CEREMONIES
 

 

 

Contact Us

Chronicle Companies

555 Burnhamthorpe Road, Suite 306

Toronto, ON                           M9C 2Y3

Phone: 416-916-2476

Email:health@chronicle.org

Website:www.chronicle.ca

Or use our contact form.

Latest Industry News

Stay Connected!