Bios - National Pharmaceutical Congress 2012
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Le Congrès Pharmaceutique National 2012
National Pharmaceutical Congerss 2012 - Wednesday March 28, 2012 Toscana Conference Centre , Vaughan, Ont.
Conference Title: 99 Rx Marketing Lessons from the Great Ones
Helen Kalra, Session Chair and Conference Co-chair (touchpad questions)
Moderator, Helen Kalra
, Associate Managing Partner, The Pangaea Group
, President, Rx &D
Presentation title: The Canadian Pharmaceutical Industry in 12
minutes or less
, President & CEO, BIOTECanada
Presentation title: Top 10 Things Keeping Biotech Awake at Night
, President, CPDN
Presentation title: Movement of Pharmaceuticals from Warehouse to Patient. Who
Presentation title: Strategies for Success: What Makes a Winning Dermatological
Resolved: This house believe there is no room in healthcare for partnerships between industry and
academia or industry and healthcare providers
Moderator: Dr. Shafiq Qaadri, MPP
Moderator: Touchpad Voting
For the affirmative: Andrew Senior, Target Pharma Marketing
For the negative: Jill Donahue, Excellerate
Rebuttals (90 seconds each)
Moderator: (2nd audience touchpad vote, and resolution)
Nutritional Break, Networking
Moderator: Ian Johnson
, Principal, Commercial Effectiveness Services, IMS Brogan
, VP Business Development, Nycomed: A Takeda Company
Presentation title: Filling the Product Gap: Current Strategies for
In-Licensing and Acquisition
2. Dominique Gilbert
, Director, Market Access & Health Outcomes, Lundbeck Canada Inc.
Presentation: Success in Market Access: Chance or Choice
, Country Manager, Alexion Pharmaceuticals
Presentation title: Fighting For Their Lives... Literally - The Case of the
Rare Disease Patient
, Vice President, Critical Care, Leo Pharma Inc.
Presentation title: Death of a Salesman?
The Effective Use of Mission Statements in Healthcare
Presenter: Mark McElwain
, Vice President Account Serbices, kbs&p
Moderator: Mitchell Shannon
, Chronicle Companies, Session Chair and Conference Co-chair (touchpad questions)
, General Manager, Galderma Canada Inc.
Presentation title: The power of One in Specialty Pharma
, General Manager, Oncology Business Unit, Pfizer Canada Inc.
Presentation title: The State of Personalized Medicine in 2012: Challenges
and Opportunities for Pharma Marketers
, Co-Chair Drug Regulatory Group, Torys LLP (Toronto, New York, Calgary)
Presentation title: Using Social Media (Twitter, Facebook, Youtube) in drug
, General Manager, Celgene Inc.
Presentation title: Nine Characteristics of Success in Life
Concluding remarks and conference summary
Champagne reception to honor the 2012 inductees to the Canadian Healthcare Marketing Hall of Fame
CANADIAN HEALTHCARE MARKETING HALL OF FAME GALA LUNCHEON AND INDUCTION CEREMONIES