2013 Congress

SPEAKERS BIOS

BIOS - National Pharmaceutical Congress 2013

PHOTO ALBUMS

Click here to view photos from the 2013 National Pharmaceutical Congress!

AGENDA
 

Opening Remarks Robin Hunter, IKARIA canada 

 

Session 1 

 

Topic 1: PRODUCTS 

 

Moderator intro: Robin HunterIKARIA canada 1. Peter Brenders, Genzyme 2. Glenn Block, Merz 

 

Audience Q&A, interaction 

 

Topic 2: PATIENTS 

 

Moderator intro: Mark McElwainkbs+p 3. Barry Stein, Colorectal Ca Assn Cda 4. Prof. Dante Pirouz, Ivey Business School WU Presentation title: Intensifying Patient Loyalty: A View From Consumer Psychology 

 

Audience Q&A, interaction 

 

Topic 3: PEOPLE 

 

Moderator intro: Mark McElwainkbs+p 5. Sandy Williams, Hoffmann-La Roche               Presentation title: Employee Engagement at Roche Canada 6. Mike Egli, Takeda Canada               Presentation title: Integration: Art or Science? 

 

Audience Q&A, interaction 

 

Topic 4: PHARMACISTS 

 

Moderator intro: Andrew SeniorTarget Marketing 7. Koon Leung, Shoppers Drug Mart, SHN               Presentation title: Pharmacists: Part of the Solution 8. Pat Flaherty, Torys LLP               Presentation title: Privacy and Promotion: Hot Topics in Marketing and Pharmacists 

 

Audience Q&A, interaction 

 

Nutritional Break, Networking (25 Minutes) 

 

Session 2 

 

Topic 5: PHYSICIANS 

 

Moderator intro: Mitch ShannonChronicle Companies 9. Dr. George Freedman 10. Dr. Shafiq Qaadri 

 

Audience Q&A, interaction 

 

Topic 6: PAYORS/PRICING 

 

Moderator intro: Ian JohnsonIMS Brogran 11. Joan Chypyha, Cipher               Presentation title: The Strategy for Working With Payers: Then and Now 12. Dean Ast, in Initiative 

 

Audience Q&A, interaction 

 

Topic 7: PROCESS 

 

Moderator intro: Ian JohnsonIMS Brogran 13. Steve Gregory, Isiax 14. Patrick Cashman, Lundbeck 

 

Audience Q&A, interaction 

 

Concluding remarks and conference summary Mitch ShannonChronicle Companies 

 
Reception for Canadian Healthcare Marketing Hall of Fame inductees 
 

 

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