2013 Congress

SPEAKERS BIOS

BIOS - National Pharmaceutical Congress 2013

PHOTO ALBUMS

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AGENDA
 
OPENING REMARKS
Robin Hunter

Session 1 

Topic 1: PRODUCTS 

 

Moderator intro: Robin HunterIKARIA canada 

 

1. Peter Brenders, Genzyme 

2. Glenn Block, Merz 

 

Topic 2: PATIENTS 

 

Moderator intro: Mark McElwainkbs+p

 3. Barry Stein, Colorectal Ca Assn Cda 

4. Prof. Dante Pirouz, Ivey Business School WU Presentation title: Intensifying Patient Loyalty: A View From Consumer Psychology 

Audience Q&A, interaction 

Topic 3: PEOPLE 

 

Moderator intro: Mark McElwainkbs+p

5. Sandy Williams, Hoffmann-La Roche               Presentation title: Employee Engagement at Roche Canada

  6. Mike Egli, Takeda Canada               Presentation title: Integration: Art or Science? 

Audience Q&A, interaction 

Topic 4: PHARMACISTS 

 

Moderator intro: Andrew SeniorTarget Marketing 

7. Koon Leung, Shoppers Drug Mart, SHN               Presentation title: Pharmacists: Part of the Solution 

8. Pat Flaherty, Torys LLP               Presentation title: Privacy and Promotion: Hot Topics in Marketing and Pharmacists 

Audience Q&A, interaction 

 

Nutritional Break, Networking (25 Minutes) 

 

Session 2 

 

Topic 5: PHYSICIANS 

 

Moderator intro: Mitch ShannonChronicle Companies

Audience Q&A, interaction 

Topic 6: PAYORS/PRICING 

 

Moderator intro: Ian JohnsonIMS Brogran 

11. Joan Chypyha, Cipher               Presentation title: The Strategy for Working With Payers: Then and Now

 12. Dean Ast, in Initiative 

Audience Q&A, interaction 

Topic 7: PROCESS 

 

Moderator intro: Ian JohnsonIMS Brogran 

13. Steve Gregory, Isiax 

14. Patrick Cashman, Lundbeck 

Audience Q&A, interaction 

Concluding remarks and conference summary Mitch ShannonChronicle Companies 

Reception for Canadian Healthcare Marketing Hall of Fame inductees 

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14th National Pharmaceutical Congress -