Introduction: Direct-to-Consumer Boot Camp

Course moderator Dr. Shafiq Qaadri welcomes you to DTC Academy program.

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Chronicle Academy was established to provide best-in-class continuing education for Canadian life sciences professionals.

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The DTC program compiles knowledge from industry leaders to deepen your understanding of key concepts and help you navigate the changing marketing landscape.

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Those who are indifferent to new digital trends risk becoming obsolete.

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Emerging consumer channels now enable informed decisions between suppliers and the public.

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Some of the questions this course will answer include:

• What are allowed channels and techniques?

• What is compliant, suitable, and effective?

• What are potential code breaches?

• How can we encourage positive patient outcomes?

• What’s ethical?

• What should be avoided?

 

 

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