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Introduction: Direct-to-Consumer Boot Camp

Course moderator Dr. Shafiq Qaadri welcomes you to DTC Academy program.

Chronicle Academy was established to provide best-in-class continuing education for Canadian life sciences professionals.

The DTC program compiles knowledge from industry leaders to deepen your understanding of key concepts and help you navigate the changing marketing landscape.

Those who are indifferent to new digital trends risk becoming obsolete.

Emerging consumer channels now enable informed decisions between suppliers and the public.

Some of the questions this course will answer include:

  • What are allowed channels and techniques?

  • What is compliant, suitable, and effective?

  • What are potential code breaches?

  • How can we encourage positive patient outcomes?

  • What’s ethical?

  • What should be avoided?



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