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Tactical Innovations in Canadian DTC

This lecture is presented by Matthew Page, the National Medical Relations Manager L'Oreal Active Cosmetics and former Senior Brand Manager for CeraVe and AcneFree.

This segment will focus on navigating DTC marketing in the evolving digital space. It will also include a case study on the rapid development and deployment of a campaign to meet a need and drive sales during the Covid-19 pandemic.

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